A very relevant post. This is why we focus on delivering business value rather than abstract theories like machine learning or arbitrary algorithms on big data. In many companies today, projects get started based on technology or buzz words and while these efforts are important from an R&D point of view, they are not substitutes for proper evaluation of business benefits from big data projects. C level executives need to commit to a business outcome and determine spend on big data projects based on business ROI.
Our customers are line of business executives in large companies and they understand the need to extract answers and solutions from their big data projects.